A Quick Guide On How To Run Affordable And Successful Facebook Ads

Facebook ads are a great way to get your business in front of potential customers. Whether you're looking to drive website traffic, leads or sales, Facebook ads can help you reach new audiences with targeted campaigns and budgets based on what works best for you. But as with any form of advertising, there's no guarantee that your campaign will be successful. 

Step By Step Process To Run A Successful FB Ads

Set up your page correctly

The first step to setting up your Facebook ad is to get your page set up correctly. This means that you should have a company logo and cover photo, as well as a description of what you do.

The next thing you need to do is make sure that people can find your page. To do this, go into the “About” section of your Facebook ad and make sure that there's a link there so people can click through from the ad directly onto your website or landing page where they can purchase whatever it is you're selling.

Create your Facebook pixel

The Facebook pixel is a piece of code that can be added to your website so that you can track the actions of visitors. The pixel will also ensure that Facebook ads are only shown to people who have visited your website and not strangers. This allows you to further target specific audiences based on their online behavior, which makes it easier for businesses looking for conversions on a budget.

Before creating a pixel, there are two things you need to do:

  • Create an account with Facebook
  • Create an email address for the pixel (i.e., [email protected]). You'll need this later when adding the pixel code in WordPress or on other sites where you want tracking data collected by Facebook's Pixel service

Create an audience of converting users

To create a custom audience of converting users, you’ll need to use Facebook Ads Manager.
You can find your custom audiences by uploading your contact list or by creating a custom audience from scratch. To do so, follow these steps:

  • Go to the “Audiences” tab in Facebook Ads Manager and click on “Create Audience” in the bottom right corner.
  • Select “Custom Audience” as your source and click on “Create Audience.”
  • You will now be prompted for some information about whom you want to target with this ad campaign (i.e., email addresses or user IDs). Enter this information and click Save when finished!

Setup custom conversions

Custom conversions are the key to a successful Facebook ad campaign. Custom conversions allow you to track your leads and sales across different types of channels, so you can see how effective your Facebook ads are at driving those results. To set up custom conversions, go to the Conversions section within Ads Manager for desktop or mobile (the menu item will be labeled "Conversions"). From here, click on Create New Conversion and select Custom from the list of options (you'll also need to enable it).

This will bring up a new window where you can name this conversion and choose which products/services it applies to. You can also specify whether email addresses should be collected as part of this conversion if that's relevant to your business model. Once these settings have been made, click Save Changes for them to take effect!

Find the right image for your ad

Facebook ads are a great way to reach a targeted audience, but you'll need the right image.

The first thing you'll want to consider is the tone of your ad. Does it have a professional look? Or is it more playful or casual? Images must match the message they're sending, so make sure to choose an image that fits seamlessly into the narrative you're trying to convey.

Another important consideration is whether or not your picture will grab people's attention enough for them to click on it—and then do what you want them to do once they've clicked! If possible, try using an image that includes text in addition to an illustration or photograph (this can help draw users' eyes). If there's no text, consider adding something like an arrow pointing toward whatever action item might be mentioned in your description (such as "Download Now" ). This will encourage engagement and hopefully lead customers down a path toward conversion!

Check your ad's text score (and fix it)

The ad's text score is the first thing you should check when reviewing your ads. It's a grade-like assessment of your ad based on its readability and relevance to the audience it's targeting, and it can help you identify problems with your ads before they go live.

To view the text score for an ad, click on the title of your advert in Facebook Ad Manager (or Ads Manager for those not using Facebook Business Manager) and then select “View Score” from the drop-down menu.

You'll see a page that looks like this:

The most important element of this report is found at the top: "Text Ad Readability." This number indicates whether or not people who see your post will understand what you're trying to say; this number should be high if you want readers to engage with what you're saying. To improve their understanding, make sure that keywords and phrases appear frequently throughout each piece of copy; if there aren't enough instances where these keywords appear naturally, consider rewording sections so they do appear as often as possible (for example, by adding more details into sentences).

Choose your ad type

Once you've determined your objective, the next step is choosing the right ad type. There are three main types of Facebook ads: (1) photo or video carousel ads, (2) single image/video ads, and (3) link click to a website/ app. Each has its unique characteristics and benefits so it's important to understand what each does as well as their respective pros and cons before deciding which one(s) are right for you.

Set up a campaign budget and schedule

You want to make sure you're only spending what your business can afford. If you don't set a budget and schedule for your ads, Facebook will simply run them whenever it thinks is best. However, this isn't always in alignment with your goals or the budget you've set.

If you have a small-to-medium-sized business with limited resources, this could mean that your ads could go up at any time of day (or night). This means that they may not get as much attention from potential customers as they would if they were more carefully scheduled around peak hours when people are online.

To avoid overspending on Facebook Ads, we recommend setting an advertising budget and scheduling the ad campaign so that it doesn't run at peak times when users are most likely to engage with them (like during dinner time!).


To summarize, running Facebook ads is not as easy and cheap as people think. It takes a lot of time and effort to create an effective ad campaign. Most importantly, you must have a clear understanding of your target audience before launching any ad campaign on Facebook.

Beth Norris

Beth Norris has years of experience working with top cosmetic and skincare brands for years  which reflects in her blogs which are packed with beauty and skincare tips. She has amassed a big following over the years, who wait for her content anxiously.